Fluyez is a Peruvian cryptocurrency exchange platform that has revolutionized access to digital assets in Latin America. Founded in 2021, the platform was designed specifically to meet the needs of the Latin American market, allowing millions of users to buy, sell and exchange cryptocurrencies quickly, securely and using their local currency.
In 2022, Fluyez was acquired by Bit2Me, one of the most respected cryptocurrency exchange platforms in Europe, which significantly strengthened its market position and enabled it to expand its services into new geographies, including Mexico.
Fluyez’s Mission
The mission of Fluyez is to fully democratize access to cryptocurrencies in Latin America. The platform recognizes that the region has unique financial needs, with populations seeking alternatives to traditional banking systems and opportunities to diversify their investments.
Fluyez addresses these needs directly: it allows anyone, regardless of their prior experience with cryptocurrencies, to access more than 200 digital assets using Peruvian soles or in the other countries where it operates. This ability to trade in local currency is especially relevant for users looking to avoid the complexities and costs associated with international currency conversions, making Fluyez the best option to buy cryptocurrencies in Peru.
History of Fluyez
Fluyez was born in 2021 as part of the wave of fintech innovation that swept through Peru. The founding team recognized a clear opportunity: there was a significant gap between the demand for cryptocurrency services and the supply of accessible platforms designed specifically for the Latin American market.
The platform initially launched in Peru but quickly expanded its reach to neighboring markets such as Mexico, establishing itself as a major player in the region. Its focus on financial inclusion and user education resonated strongly with the Latin American investor community.
The acquisition by Bit2Me in 2022 was a crucial turning point. Bit2Me, with more than a decade of experience operating in Europe, brought resources, expertise and a strong commitment to regulation and security. Despite this acquisition, Fluyez retains its local identity and continues to be run by its Peruvian management team, ensuring that it remains tailored to the specific needs of the region.
Market Positioning
Today, Fluyez positions itself as the preferred cryptocurrency exchange for Latin American users who value ease of use, transparent regulation and the ability to trade in local currency.
Unlike global platforms such as Binance or Coinbase that offer services worldwide, Fluyez emphasizes deep knowledge of local markets, each country’s specific regulations, and the cultural and financial needs of its users.
Fluyez is registered as a Virtual Asset Service Provider (VASP) with Peru’s Superintendency of Banking and Insurance (SBS). In addition, Fluyez complies with current Anti-Money Laundering and Counter-Terrorism Financing (PLAFT) regulations and reports its operations to Peru’s Financial Intelligence Unit (UIF).
Key Features That Define Fluyez
Intuitive Interface
Fluyez has invested considerably in creating a user experience that is accessible to beginners without sacrificing functionality for experienced traders. The platform is clean, organized and guides new users step by step through each transaction.
Local Currency Trading
The ability to deposit and withdraw in Peruvian soles is a critical differentiator. It eliminates the friction associated with currency conversions and makes access to cryptocurrencies significantly simpler for local users.
Institutional-Grade Security
Fluyez implements multiple layers of protection, including two-factor authentication, cold storage of assets and rigorous compliance with KYC/AML regulations. This ensures that both users’ funds and personal information are protected against cyber threats.
Variety of Cryptocurrencies
With access to more than 200 cryptocurrencies, users have the freedom to diversify their portfolios beyond Bitcoin and Ethereum, exploring emerging projects and stablecoins.
Education and Support
Fluyez offers extensive educational resources, including tutorials, webinars and articles on cryptocurrencies and trading, along with phone support available from Peru. This is particularly valuable for new users looking to learn while they trade.
Advanced Features
The platform is not limited to basic buy and sell operations. It offers staking, daily rewards, the Fluyez card for point-of-sale payments, and tools for more sophisticated traders.
Conclusion
Fluyez represents an important evolution in the way Latin America accesses the buying and selling of cryptocurrencies. By combining accessibility, transparent regulation, local currency trading and the backing of an established international platform, Fluyez has positioned itself as the natural choice for Latin American users.
Whether you are a novice investor looking for your first Bitcoin or an experienced trader exploring new opportunities, Fluyez offers a reliable, regulated and easy-to-use platform to achieve your goals in the world of cryptocurrencies.
